PRAD2800-A Creative Thinking & Strategies (Fall 2024)
Course Details
Session, Dates: 1 (08/26/2024 - 12/13/2024)
Days: M W F
Time: 01:00 - 01:50 pm
Location: Moon Campus
Room: Wheatley Center 113
Seats Available: 7 Seats
Credits: 3
Course Description
The course teaches students important theories, techniques, and strategies of creative thinking, which are required for designing advertising, developing media campaigns, planning events, and more. It gives students hands-on opportunities to draft verbal and nonverbal public messages and develop campaign projects related to media and public relations while following the creative process. In addition, the course equips students with the knowledge of analyzing and assessing creative ideas in terms of their appropriateness and potential reach, impact, and risk.
Course Materials
About the Instructor(s)
Chen Yang, Ph.D.
yangc@rmu.edu
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230
Profile
Associate Professor of Communication
Communication and Organizational Leadership
yangc@rmu.edu
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230
Profile