Educational BackgroundPh.D., Media & Communication, Bowling Green State UniversityMaster of Science, Applied Statistics, Bowling Green State UniversityMaster of Arts, Linguistics, Soochow University
Area of Expertise/ResearchSocial media use, online public opinion, media effects, digital advertising, intercultural communication.
PublicationsYang, C. (2021). "Oppa Gangnam Style!": The accidental persuasion of Asian creativity, authenticity, and masculinity in American pop music. In D. K. D., Kim (ed.), Diffusion of Korean popular culture in Western countries (pp. 81-99). Seoul National University Press.Yang, C. (2020). How China’s image affects Chinese products in a partisan motivated American market. Global Media and China, 5(2), 169-187.Yang, C., & Yun, G. Y. (2020). Online partisan news and China’s country image: An experiment based on partisan motivated reasoning. Journal of Asian Communication, 30(2), 100-117.Yang, C. (2018). US-based social media use and American life: A study of Chinese students’ acculturation and adaptation in America. Global Media and China, 3(2), 75-91.Yang. C. (2018). A Uses and Gratifications Approach to Weibo Use among Chinese International Students in the United States. Asian Communication Research, 15 (3), 47-73.Ha, L., Xu, Y., Yang, C., Wang, F., Yang, L, Abuljadail, M, Hu, X., Jiang, W., & Gabay, I. (2016). Decline in news content engagement or news medium engagement? A longitudinal analysis of news engagement since the rise of social and mobile media 2009-2012. Journalism, September 9th, 1-22.Yang, C., Ha, L., Yun, G. W., & Chen, L. (2015). From relationship to information: A study of Twitter and Facebook usage in terms of social network size among college students. In A. Mesquita & C. W. Tsai (Eds.), Human Behavior, Psychology, and Social Interaction in the Digital Era (pp. 241-258). IGI Global.
Presentations2020 - Make America Think Harder - Andrew Yang's establishment of Asian male authenticity in his 2020 bid against Trump [Conference presentation]. NCA 106th Annual Convention, Virtual Event.2020 - "Made in China" in a partisan-motivated media-influenced America [Conference presentation]. NCA 106th Annual Convention, Virtual Event. 2017 - Partisan news media and China?s country image: An online experiment based on Heuristic-Systematic Model. Paper accepted at the Public Relations Division, the 100th Annual Conference of Association for Education in Journalism and Mass Communication, Chicago, IL, August 9-12.2017 - The effect of U.S.-based Social media use on acculturation and adaptation among Chinese students in America. Paper accepted at the International Communication Division, the 100th Annual Conference of Association for Education in Journalism and Mass Communication, Chicago, IL, August 9-12.2013 - Breaking the shackles of filial piety: The impact of the anti-parents movement on China?s Xiao tradition. Paper presented at the Research Symposium ?Media and the Social Life: The Self, Relationships, and Society? of Broadcast Education Association (BEA) 2013 Annual Conference, Las Vegas, Nevada.