COMM2015-A Fundamentals Of Advertising (Spring 2024)

Course Details

Session, Dates: 1 (01/16/2024 - 05/03/2024)
Days: T R
Time: 12:30 - 01:45 pm
Location: Moon Campus
Room: Wheatley Center 113
Seats Available: 3 Seats
Credits: 3

Course Description

This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence. 3 Credits

Course Materials

About the Instructor(s)

Chen Yang, Ph.D.
Associate Professor of Communication
Communication and Organizational Leadership
412-397-6849 phone
412-397-6469 fax
Wheatley Center 230