MARK3550-A Strtgic Asset Mgmt/Supply Chn (Fall 2021)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.

Course Details

Session, Dates: 1 (08/30/2021 - 12/17/2021)
Days: M W
Time: 04:00 - 05:15 pm
Location: Moon Campus
Room: Hale Center 209
Seats Available: 22 Seats
Credits: 3

Course Description

Strategic Asset Management in the Supply Chain: The primary focus is on inventory management from finished goods manufacturer to final customer (either business or consumers). The course includes material handling equipment, warehousing, etc., topics closely aligned with inventory. Students will analyze the impact of these logistics decisions on the marketing strategies.

Prerequisites: MARK2000 3 Credits

Course Materials

About the Instructor(s)

Alan D. Smith, Ph.D., C.P.G.S.
University Professor of Marketing
Marketing

smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile