SPMG2100-A Survey Of World Wrestling E (Spring 2020)

Course Details

Session, Dates: 1 (01/13/2020 - 05/01/2020)
Days: W
Time: 02:00 - 04:50 pm
Location: Moon Campus
Room: Business School 205
Seats Available: 3 Seats
Credits: 3

Course Description

This course examines the cutting-edge business and artistic presentation practices of a global leader in live entertainment, World Wrestling Entertainment (NYSE: WWE). Students will review the history covering the professional wrestling business,its talent development, theatrical influences/production practices, event/facility management operations as well as WWE's innovative branding, marketing and mass media strategies.

Course Materials

About the Instructor(s)

Artemisia Apostolopoulou, Ph.D.
Department Head, Marketing

University Professor of Sport Management and Marketing

412-397-6374 phone
412-397-2217 fax
Massey Hall 230

John J. Locke, Ph.D.
Chief Experience Officer
Student Experience

Part-Time Faculty
Communication and Organizational Leadership

412-397-5408 phone
Nicholson Center 270