Apostolopoulou, A., Papadimitriou, D., Synowka, D., & Clark, J.S. (2012). Consumption and meanings of team licensed merchandise. International Journal of Sport Management & Marketing, 12, 93-110.
Apostolopoulou, A. (2011). Ten years of integrating research and practice perspectives: A guide to Sport Marketing Quarterly case studies. Sport Marketing Quarterly, 20, 227-241.
Apostolopoulou, A. (2011). Industry insider: Bernard J. Mullin. Sport Marketing Quarterly, 20, 192-195.
Giannoulakis, C., & Apostolopoulou, A. (2011). Implementation of a multi-brand strategy in action sports. Journal of Product & Brand Management, 20, 171-181.
Apostolopoulou, A., & Biggers, M. (2010). Positioning the New Orleans Hornets in the ‘Who Dat?’ city. Sport Marketing Quarterly, 9, 229-234.
Apostolopoulou, A., Papadimitriou, D., & Damtsiou, V. (2010). Meanings and functions in Olympic consumption: A study of the Athens 2004 Olympic licensed products. European Sport Management Quarterly, 10, 485-507.
Giannoulakis, C., Apostolopoulou, A., & Papadimitriou, D. (2010). Cultural elements and social implications of sport marketing and sport consumption. In S. Georgoulas and D. Chatziefstathiou (Eds.), Sport in Society and the Society of Sport (pp. 205-220). Athens: Niriides.
Clark, J.S., Apostolopoulou, A., & Gladden, J.M. (2009). Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast. Journal of Promotion Management, 15, 165-183.
Papadimitriou, D., & Apostolopoulou, A. (2009). Olympic sponsorship activation and the creation of competitive advantage. Journal of Promotion Management, 15, 90-117.
Clark, J.S., Apostolopoulou, A., Branvold, S., & Synowka, D. (2009). Who knows Bobby Mo? Using intercollegiate athletics to build a university brand. Sport Marketing Quarterly, 18, 57-63.
Apostolopoulou, A., & Papadimitriou, D. (2009). The global sport industry. In J.A. Gillentine and R.B. Crow (Eds.), Foundations of Sport Management (2nd Ed.) (pp. 243-264). Morgantown, WV: Fitness Information Technology.
Papadimitriou, D., Apostolopoulou, A., & Dounis, T. (2008). Event sponsorship as a value creating strategy for brands. Journal of Product & Brand Management, 17, 212-222.
Cuneen, J., Spencer, N.E., Ross, S.R., & Apostolopoulou, A. (2007). Advertising portrayals of Indy’s female drivers: A perspective on the succession from Guthrie to Patrick. Sport Marketing Quarterly, 16, 209-217.
Apostolopoulou, A., & Gladden, J. M. (2007). Developing and extending sports brands. In S. Chadwick and J. Beech (Eds.), The Marketing of Sports (pp. 186-209). Financial Times Prentice Hall.
Apostolopoulou, A., Clark, J., & Gladden, J. M. (2006). From H-Town to Mo-Town: The importance of Super Bowl entertainment. Sport Marketing Quarterly, 15, 223-231.
Apostolopoulou, A. (2005). Vertical extension of sport organizations: The case of the National Basketball Development League (NBDL). Sport Marketing Quarterly, 14, 57-61.
Gladden, J. M., Mahony, D. F., & Apostolopoulou, A. (2005). Toward a better understanding of college athletic donors: What are the primary motives? Sport Marketing Quarterly, 14, 18-30.
Papadimitriou, D., & Apostolopoulou, A. (2005). Global sport business. In D. Papadimitriou (Ed.), Management of Sport Organizations and Businesses (pp. 315-334). Athens: Klidarithmos.
Apostolopoulou, A., & Papadimitriou, D. (2005). The global sport industry. In J.A. Gillentine and R.B. Crow (Eds.), Foundations of Sport Management (pp. 169-183). Morgantown, WV: Fitness Information Technology.
Apostolopoulou, A., & Papadimitriou, D. (2004). “Welcome Home”: Motivations and objectives of the 2004 Grand National Olympic Sponsors. Sport Marketing Quarterly, 13, 180-192.
Papadimitriou, D., Apostolopoulou, A., & Loukas, I. (2004). The role of perceived fit in fans’ evaluation of sports brand extensions. International Journal of Sports Marketing & Sponsorship, 6, 31-48.
Apostolopoulou, A. (2002). Brand extensions by U.S. professional sport teams: Motivations and keys to success. Sport Marketing Quarterly, 11, 205-214.