COMM3050-A Adver/Communicatns Strategies (Spring 2024)
Course Details
Session, Dates: 1 (01/16/2024 - 05/03/2024)
Days: T R
Time: 12:30 - 01:45 pm
Location: Moon Campus
Room: Wheatley Center 112
Seats Available: 13 Seats
Credits: 3
Course Description
This course is designed to give students skills which will enable them to more effectively participate in the process of developing and managing advertising and integrated marketing communications programs. The course will include instructor lectures, guest lectures, exercises, class discussion, a group project that includes practical interaction with business partners in the Pittsburgh region, program evaluation and execution, student presentations, and applicable course reading.
Course Materials
About the Instructor(s)
Chad M. Wertley, Ph.D.
wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile
Assistant Professor of Communication
Communication and Organizational Leadership
wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile