MBAD6530-L1 Chanl Mgmt/Logistics Interface (Spring 2024)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 2 (01/13/2024 - 03/08/2024)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: 10 Seats
Credits: 3
Course Description
This course takes a foundational approach and examines channel management from a marketing perspective. The idea of primary and specialized channel members is discussed and used to illustrate channel flows. These channel flows include product, financial, and services. The multifaceted view of logistics management and the specific roles of specialized channel members are then incorporated into an integrated view of the symbiotic nature of marketing and logistics.
3 Credits
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Alan D. Smith, Ph.D., C.P.G.S.
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile
University Professor of Marketing
Marketing
smitha@rmu.edu
412-397-6372 phone
412-397-2172 fax
Massey Hall 209
Profile