MARK3150-A Prin Of Channel Mgmt Logistics (Spring 2024)
Course Details
Session, Dates: 1 (01/16/2024 - 05/03/2024)
Days: M W F
Time: 01:00 - 01:50 pm
Location: Moon Campus
Room: Hale Center 310
Seats Available: 8 Seats
Credits: 3
Course Description
This course introduces students to channel management concepts (e.g.,conflict, power, financial and product flows) and basic logistics concepts (e.g., inventory considerations, warehousing, transportation). Students will study the close relationship of channel management (i.e., "place") and the movement of goods through these channels.
Prerequisites: MARK2000 3 Credits
Prerequisites: MARK2000 3 Credits
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
Samantha C. Gibson, D.B.A.
gibsons@rmu.edu
412-397-6380 phone
Massey Hall 223
Profile
Assistant Professor, Marketing and Logistics
Marketing
Coordinator, Logistics Program
Marketing
gibsons@rmu.edu
412-397-6380 phone
Massey Hall 223
Profile