About The Instructor(s)
Session, Dates: 1 (08/26/2019 - 12/13/2019)
Days: T R
Time: 03:30 - 04:45 pm
Location: Moon Campus
Room: Wheatley Center 112
Seats Available: 1 Seat!
This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.
Chad M. Wertley, Ph.D.
Assistant Professor of Communication
Coordinator, Communication Skills, Communication
Wheatley Center 214