MARK3900-A Consumer Behavior (Fall 2025)

Course Details

Session, Dates: 1 (08/25/2025 - 12/12/2025)
Days: T R
Time: 11:00 - 12:15 pm
Location: Moon Campus
Room: Business School 205
Seats Available: No Seats 0 Waiting
Credits: 3

Course Description

This course has been designed to familiarize you with the discipline of consumer behavior. The central focus of the course is to increase your understanding of the consumer decision-making process by discussing the psychological, sociological, and cultural factors involved with buying decisions.

Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

Course Materials

About the Instructor(s)

Yun Chu, Ph.D.
Professor of Marketing
Marketing

chu@rmu.edu
412-397-5462
Massey Hall 228
Profile