Robert Morris University
Educational BackgroundPh.D., Marketing/International Business, University of Texas-Pan American
Area of Expertise/ResearchInt'l Marketing, Consumer Behavior, CRM
Ma, Jianyu, Jose Pagán, Yun Chu, and Gökçe Soydemir. (2012). “Revenue Enhancement through Mergers and Acquisitions: Wealth Effects of Method of Payment”, International Journal of Revenue Management (IJRM), Vol. 6, Nos. 4/3, pp. 274-290.
Chu, Yun, and Jianyu Ma. (2009). "Software Piracy and Software Spending in Different Economic Groups" International Journal of Business and Systems Research (IJBSR), Vol. 3, No. 1, pp.78-92.
Chu, Yun, William F. Strong, Jianyu Ma, & Walter E. Greene. (2005). “Silent Messages in Negotiations: The Role of Nonverbal Communication in Cross-Cultural Business Negotiations.” Journal of Organizational Culture, Communications and Conflict (JOCCC), Volume 9, No. 2, 113-129.
Presentations2013 - Chu, Yun, and Jianyu Ma. (2013). The impact of mobile devices in shopper marketing. ACME 23rd Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), Las Vegas, Nevada, U.S.A. 2011 - Ma, J., Pagan, J. A. , & Chu, Y. (2011). Mergers and acquisitions in Asian emerging markets: Method of Payment Effects, Organization of Target Form, and Bidding Firms' Stock Return. ACME 2011 Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), Tainan, Taiwan.
Schedule of CoursesSchedule Book for All Active and Available Future Terms, Yun
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