Profile

Yun Chu, Ph.D.
Professor of Marketing (Marketing)
chu@rmu.edu
412-397-5462 phone (M)
412-397-2172 fax
Massey Hall 223


Educational Background

  • Ph.D., Marketing/International Business, University of Texas-Pan American

Area of Expertise/Research

  • Int'l Marketing, Consumer Behavior, CRM

Publications

  • SELECTED PUBLICATIONS:

    • Ma, Jianyu, Mingzhai Geng, & Yun Chu. (2016). "Model Selection for Merger and Acquisition Analysis in Asian Emerging Markets", International Journal of Revenue Management (IJRM), Vol. 9, No. 1, pp. 40-56.
    • Ma, Jianyu, Jose Pagán, Yun Chu, and Gökçe Soydemir. (2012). "Revenue Enhancement through Mergers and Acquisitions: Wealth Effects of Method of Payment", International Journal of Revenue Management (IJRM), Vol. 6, Nos. 4/3, pp. 274-290.
    • Chu, Yun, and Jianyu Ma. (2009). "Software Piracy and Software Spending in Different Economic Groups" International Journal of Business and Systems Research (IJBSR), Vol. 3, No. 1, pp.78-92.
    • Chu, Yun, William F. Strong, Jianyu Ma, & Walter E. Greene. (2005). "Silent Messages in Negotiations: The Role of Nonverbal Communication in Cross-Cultural Business Negotiations." Journal of Organizational Culture, Communications and Conflict (JOCCC), Volume 9, No. 2, 113-129.

     

Presentations

  • 2016 - Ma, Jianyu, Mingzhai Geng, Yun Chu, & Jason C.H. Chen. (2016). "Wealth Effects of Merger And Acquisition on Acquiring Firms In Brazil", presentation in 2016 AIB-LAT Meeting, Sao Paulo, Brazil.
  • 2015 - Chu, Yun, and Jianyu Ma. (2015). "Drivers and Antecedents of Trust between Chinese Customers and Their Institutions in Social Networks," presentation in 2015 ACME 25th Annual Meeting (International Conference of Pacific Rim Management and Association for Chinese Management Educators), California, U.S.A.

Schedule of Courses
Schedule Book for All Active and Available Future Terms, Yun


Fall 2016
Course-SectionTimeDaysLocInstructorSessionSeats
  • MARK3100-B
  • 04:00-05:15 PMM WMChu1 (08/29-12/17/16)26 Seats
  • MARK4265-D
  • 06:00-08:50 PM WMChu1 (08/29-12/17/16)34 Seats
  • MBAD6033-A
  • -ONLINEIChu2 (08/27-10/21/16)0 Seats