COMM4050-A Interact Advertising Campaigns (Fall 2024)

Course Details

Session, Dates: 1 (08/26/2024 - 12/13/2024)
Days: M W F
Time: 02:00 - 02:50 pm
Location: Moon Campus
Room: Wheatley Center 112
Seats Available: 10 Seats
Credits: 3

Course Description

This course focuses on the theories, issues, strategies, and tactics for creating interactive advertising and public relations messages. The course provides students with the opportunity to evaluate, discuss, and integrate areas critical to understanding and utilizing the various key elements associated with interactive advertising, as well as the opportunity to actually design an interactive advertising campaign.

Prerequisites: COMM2000 or COMM2015 and CSCM2040 or CSHR2040 3 Credits

Course Materials

About the Instructor(s)

Chad M. Wertley, Ph.D.
Assistant Professor of Communication
Communication and Organizational Leadership

wertley@rmu.edu
412-397-6478 phone
412-397-6468 fax
Wheatley Center 214
Profile