MBAD6020-A Customer Value/Digital World (Fall 2024)

Course Details

Session, Dates: 2 (08/24/2024 - 10/18/2024)
Days: T
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Business School 205
Seats Available: 7 Seats
Credits: 3

Course Description

This course explores how firms develop strategies to create customer value at all customer touchpoints, resulting in effective customer relationship management. Discussions regarding how organizations strategically select, manage, and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented. 3 Credits

Course Materials

About the Instructor(s)

Daria C. Crawley, Ph.D.
Interim Dean, College of Business and STEM
College of Business and STEM

Professor of Management
Management

crawleyd@rmu.edu
412-397-6379 phone
412-397-2217 fax
Massey Hall 101
Profile

Samantha C. Gibson, D.B.A.
Department Head, Marketing
Marketing

Coordinator, Logistics Program
Marketing

Assistant Professor, Marketing and Logistics
Marketing

gibsons@rmu.edu
412-397-6380 phone
Massey Hall 230
Profile