PRAD2800 - Creative Thinking & Strategies

The course teaches students important theories, techniques, and strategies of creative thinking, which are required for designing advertising, developing media campaigns, planning events, and more. It gives students hands-on opportunities to draft verbal and nonverbal public messages and develop campaign projects related to media and public relations while following the creative process. In addition, the course equips students with the knowledge of analyzing and assessing creative ideas in terms of their appropriateness and potential reach, impact, and risk.
3 Credits