Sun-A Park, Ph.D.
Associate Professor of Communication (Communication & Organizational Leadership)
412-397-6046 phone (M)
412-397-6468 fax
Wheatley Center 233

Educational Background

  • Ph.D., Journalism, University of Missouri, Columbia, MO, 2010
  • M.A., Journalism, University of Missouri, Columbia, MO, 2007
  • B.A., Public Relations & Advertising, Sookmyung Women's University, Seoul, Korea, 2005

Area of Expertise/Research

  • Her research interests include environmental risk, health, and crisis communication, such as consumer health crisis management, public health crisis communication, and corporate sustainability communication.


  • Lee, H., Lee, Y., Park, S., Willis, E., & Cameron, G. T. (2013, in press).  What are Americans seeing? Examining the Gain and Loss Frames of Local Health News Stories. Health Communication.
  • Bae, J., & Park, S. (2011).  Socio-contextual Influences on Korean Journalists' One-Way Meta Interpretation Toward Samsung's $847.6 Million Donation. Journal of Public Relations Research, 23(2), 141-166.
  • Park, S., Len-Ríos, M. E., & Hinnant, A. (2010). How intrinsic and extrinsic news factors affect health journalists’ cognitive and behavioural attitudes toward media relations. Prism, 7(1):
  • Lee, H., Park, S., Lee, Y., & Cameron, G. T. (2010). Assessment of Motion Media on Believability and Credibility: An  Exploratory Study. Public Relations Review, 36(3), 310-312.
  • Jin, Y., Park, S., & Len-Ríos, M. E. (2010). Strategic Communication of Hope and Anger: A Case of Duke University’s Conflict Management with Multiple Publics. Public Relations Review, 36(1), 63-65.
  • Park, S., & Len-Ríos, M. E. (2010). Who suffers? The effect of injured party on attributions of crisis responsibility. In W. T. Coombs & S. J. Holladay (Eds.), Handbook of crisis communication (pp. 591-606). Malden, MA: Wiley-Blackwell.
  • Len-Ríos, M. E., Hinnant, A., Park, S., Cameron, G. T., Frisby, C. M., & Lee, Y. (2009). Health news agenda-building: Journalists’ perceptions of the role of public relations. Journalism & Mass Communication Quarterly, 86(2), 315-331.
  • Len-Ríos, M. E., Hinnant, A., & Park, S. (2009). Understanding how health journalists judge public relations sources: A rules theory approach. Public Relations Review, 35(1), 56-65.
  • Park, S. (2008). Consumer health crisis management: Apple's crisis responsibility for iPod-related hearing loss. Public Relations Review, 34(4), 396-398.
  • Len-Ríos, M. E., Park, S., Cameron, G. T., Luke, D. A., & Kreuter, M. (2008). Study asks if reporter's gender or audience predict paper's cancer coverage. Newspaper Research Journal, 29(2), 91-99.


  • 2011 - Sun,Y., Park, S., Prasad, A., & Cameron, G. T. Multimedia Effects of Online Medical Tourism Promotion on Consumes? Attention, Veridicality, Recognition, and Purchase intention. Paper presented at the American Academy of Advertising Asia-Pacific Conference, June, Brisbane, Australia.
  • 2010 - Willis, E., Lee., Y., Park, S., Lee, H., & Cameron, G. T. "Reality check?": Applying domains of health literacy to local television health news. Paper presented at the Health Literacy Research Conference, October, Bethesda, MD.
  • 2010 - Park, S., Lee, Y., Lee, H., Willis, E., & Cameron G. T. The Making of Local TV Health News: Relationships Between Gender, Source, Topic, and Tone. Paper presented at the National Conference on Health Communication, Marketing and Media, Atlanta, GA.
  • 2010 - Lee, H., Lee, Y., Park, S., & Willis, E. What are Americans seeing? Examining the Gain and Loss Frames of Local Health News Stories. Paper presented to Mass Communication & Society Division at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Denver, CO.