Profile

Yanbin Tu, Ph.D.
Associate Professor of Marketing (Marketing)
tu@rmu.edu
412-397-6373 phone (M)
412-397-2172 fax
Massey Hall 227


Educational Background

  • Ph.D., Business Administration, University of Connecticut

Area of Expertise/Research

  • Customer Relationship Management, Electronic Commerce, Internet Marketing, Marketing Modeling, Financial Services Marketing

Publications

  • Recent Refereed Journal Publications
  • Emekter, Riza, Yanbin Tu, Benjamas Jirasakuldech and Min Lu (2015)Evaluating Credit Risk and Loan Performance in Online Peer-To-Peer (P2P) Lending. Forthcoming in Applied Economics
  • Tu, Yanbin, Min Lu, Adora Holstein and Kurt Schimmel (2014). Dynamic Transaction Environment and Market Efficiency of Electronic Marketplaces.  International Journal of Electronic Business, Vol.11, No.2, pp.101 - 118
  • Goes, Paulo, Yanbin Tu and Y. Alex Tung (2013). Seller Heterogeneity in Electronic Marketplaces: A Study of New and Experienced Sellers in eBay. Decision Support Systems, Vol. 56, December 2013, pp.247–258
  • Tu, Yanbin, Steve Clinton and Adora Holstein (2012). Insights into Online Auction Market Structure of eBay in 2006-2007: A Historical Perspective. MIS Review: An International Journal, 18(1), 31-56
  • Tu, Yanbin, Min Lu and Y. Alex Tung (2012). “A study of Software Product Sampling”, International Journal of Technology Marketing, Vol.7, No.3, pp.306-323
  • Tu, Yanbin and Min Lu (2012). “A Study of Online Digital Music Evaluation”, International Journal of Online Marketing, Vol.2, No.2, pp.25-42
  • Tu, Yanbin and Min Lu (2012). “Software Upgrade, Consumer Behavior and Software Vendor’s Choice”, International Journal of Technology Marketing, Vol.7, No.1, pp.63-94
  • Tu, Yanbin and Min Lu (2011). “An Empirical Study of Online Auction Dynamics”, International Journal of Electronic Business, Vol.9, No.4, pp. 376-388
  • Lu, Min, Steven Thompson and Yanbin Tu (2010), “Computers and Packaged Software: Necessary or Luxury Goods? Longitudinal Empirical Analysis and Its Implications”,  Journal of Business and Economic Studies, Vol.12, No.2, pp.32-48

Presentations

  • 2012 - Customer Loyalty in Electronic Marketplaces. 2012 Southeast Decision Sciences Institute Annual Conference, Columbia, SC
  • 2009 - Understanding Online Auction Market Structure: A Study of the Xbox Game Console Market at eBay. 2009 American Marketing Association Summer Educators' Conference. Chicago, IL
  • 2009 - Exploring the Dynamic Transaction Environment and Market Efficiency of Electronic Marketplaces. 2009 American Marketing Association Summer Educators' Conference. Chicago, IL
  • 2008 - A Conceptual Study of Web-Based Revenue-Sharing Collaboration Systems. 2008 American Marketing Association Summer Educators' Conference, San Diego, CA
  • 2008 - An Innovative Data Collection Method from the Internet for Marketing Research: Computer Spiders. The 2008 American Marketing Association Winter Educators' Conference, Austin, TX
  • 2007 - An Empirical Study of Dynamics of Online Auctions: How Completed Auctions Affect Current Auctions. The 2007 Direct/Interactive Marketing Research Summit (formerly DMEF Educators' Conference), Chicago, IL.
  • 2007 - An Exploratory Study on the Effectiveness of Online Digital Music Sampling. The 2007 American Marketing Association Winter Educators' Conference, San Diego, CA
  • 2006 - Analysis of Sellers' Behavior in the eBay Marketplace. The 2006 INFORMS Conference, Pittsburgh, PA

Schedule of Courses
Schedule Book for All Active and Available Future Terms, Yanbin


Spring 2015
Course-SectionTimeDaysLocInstructorSessionSeats
  • MARK3100-L1
  • -ONLINEFTu2 (01/10-03/06/15)7 Seats
  • MARK3700-L1
  • -ONLINEFTu2 (01/10-03/06/15)17 Seats
  • MARK3700-A
  • 10:45-11:35 AMM W FMTu1 (01/12-05/02/15)0 Seats
  • MARK4270-A
  • 12:45-01:35 PMM W FMTu1 (01/12-05/02/15)14 Seats