Robert Morris University
Educational BackgroundPh.D., Business Administration, University of Connecticut
Area of Expertise/ResearchCustomer Relationship Management, Electronic Commerce, Internet Marketing, Marketing Modeling, Financial Services Marketing
PublicationsRecent Refereed Journal PublicationsEmekter,
Riza, Yanbin Tu, Benjamas Jirasakuldech and Min Lu (2015). Evaluating Credit Risk and Loan Performance in Online Peer-To-Peer (P2P) Lending. Forthcoming in Applied EconomicsTu, Yanbin, Min Lu, Adora Holstein and
Kurt Schimmel (2014). Dynamic Transaction Environment and Market Efficiency of
Electronic Marketplaces. International
Journal of Electronic Business, Vol.11, No.2, pp.101 - 118Goes, Paulo, Yanbin Tu and Y. Alex Tung (2013). Seller Heterogeneity in Electronic Marketplaces: A Study of New and Experienced Sellers in eBay. Decision Support Systems, Vol. 56, December 2013, pp.247–258Tu, Yanbin, Steve Clinton and Adora Holstein (2012). Insights into Online Auction Market Structure of eBay in 2006-2007: A Historical Perspective. MIS Review: An International Journal, 18(1), 31-56Tu, Yanbin, Min Lu and Y. Alex Tung (2012). “A study of Software Product Sampling”, International Journal of Technology Marketing, Vol.7, No.3, pp.306-323Tu, Yanbin and Min Lu (2012). “A Study of Online Digital Music Evaluation”, International Journal of Online Marketing, Vol.2, No.2, pp.25-42Tu, Yanbin and Min Lu (2012). “Software Upgrade, Consumer Behavior and Software Vendor’s Choice”, International Journal of Technology Marketing, Vol.7, No.1, pp.63-94Tu, Yanbin and Min Lu (2011). “An Empirical Study of Online Auction Dynamics”, International Journal of Electronic Business, Vol.9, No.4, pp. 376-388Lu, Min, Steven Thompson and Yanbin Tu (2010), “Computers and Packaged Software: Necessary or Luxury Goods? Longitudinal Empirical Analysis and Its Implications”, Journal of Business and Economic Studies, Vol.12, No.2, pp.32-48
Presentations2012 - Customer Loyalty in Electronic Marketplaces. 2012 Southeast Decision Sciences Institute Annual Conference, Columbia, SC2009 - Understanding Online Auction Market Structure: A Study of the Xbox Game Console Market at eBay. 2009 American Marketing Association Summer Educators' Conference. Chicago, IL
2009 - Exploring the Dynamic Transaction Environment and Market Efficiency of Electronic Marketplaces. 2009 American Marketing Association Summer Educators' Conference. Chicago, IL
2008 - A Conceptual Study of Web-Based Revenue-Sharing Collaboration Systems. 2008 American Marketing Association Summer Educators' Conference, San Diego, CA
2008 - An Innovative Data Collection Method from the Internet for Marketing Research: Computer Spiders. The 2008 American Marketing Association Winter Educators' Conference, Austin, TX
2007 - An Empirical Study of Dynamics of Online Auctions: How Completed Auctions Affect Current Auctions. The 2007 Direct/Interactive Marketing Research Summit (formerly DMEF Educators' Conference), Chicago, IL.
2007 - An Exploratory Study on the Effectiveness of Online Digital Music Sampling. The 2007 American Marketing Association Winter Educators' Conference, San Diego, CA
2006 - Analysis of Sellers' Behavior in the eBay Marketplace. The 2006 INFORMS Conference, Pittsburgh, PA
© 1995-2015 Robert Morris University. All rights reserved.