• Apostolopoulou, A. J.S. Papadimitriou, D. Synowka and J. Clark. Sunday in the Steel City! Display of fan support through the wear of team licensed merchandise. International Journal of Sport Management and Marketing. Accepted for publication (2012)
  • Chris King and Synowka, David. Professional Development and Advancement, Chapter 18, Handbook of College Athletics and Recreation Administration. Jossey-Bass/Pfeiffer-A Wiley (2012).  
  • Smith, Amber, Synowka, D., Clark,J. and Smith, Alan. "Exploring the degree of commercialization associated with sport marketing activities" International Journal of Services and Operations Management. Vol. 11, No. 2, 2012. p. 170-199.
  • Amber A. Smith, David P. Synowka and Alan D. Smith, "Exploring fantasy sports and its fan base from a CRM perspective", Int. J. Business Innovation and Research, Vol. 4, # 1/2, 2010
  • Clark, J.S., Apostolopoulou, A., Branvold, S. and Synowka, D.. "Who knows Bobby Mo?" Using intercollegiate athletics to build a university brand". Sports Marketing Quarterly, 18(1),(2009) 57-63
  • Synowka, D.P., A.D. Smith and D.R. Manna, Strategically comparing selected major college basektball powerhouses through the resource based view of the firm", Journal of Business and Economics, Volume 4, #4 2006 75-82
  • Synowka, D.P., Branvold, S. and S. Hofacre, "A case study of the SARS epidemic and the Toronto Blue Jays", Where sport marketing theory meets practice", Abstracts and Proceedings; Sport Management Association, Fitness Information Institute, 2005 245-251
  • D. Synowka, "Turning the off season into an in-season" National Sports Forum--Inner Circle Sports Forum Best practices" August 2005.