MARK3300-A Managing and Selling Of Brands (Spring 2024)
Course Details
Session, Dates: 1 (01/16/2024 - 05/03/2024)
Days: M W F
Time: 02:00 - 02:50 pm
Location: Moon Campus
Room:
Seats Available: No Seats 0 Waiting
Credits: 3
Course Description
Brand managers are at the heart of successful organizations. They are by nature entrepreneurs and "run" a small business and, and generally have profit and loss responsibility. The goal of this course is to prepare students to build brands and create an enduring advantage for their brands in the marketplace. The functions of product management and category management will also be covered, as conceptually they share many of the functions of a brand manager.
Prerequisite: MARK2000 3 Credits.
Prerequisite: MARK2000 3 Credits.
Course Materials
About the Instructor(s)
James R. Shock, D.B.A.
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile
Associate Professor of Marketing
Marketing
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile