The course is designed to introduce students to scientific research methods that are commonly applied to the fields of media, communication, and marketing. Most decision-oriented positions in communications and media institutions require that a person has a general understanding of what research is and how it can help answer questions. This course will present a general introduction to a variety of media research methods (including interview, focus group, content analysis, ethnography, survey, experiment and etc.) as well as basic analysis of both qualitative and quantitative data. The course will 1) teach students how to read, understand, write about communication research, 2) introduce students to the use of data analysis tools, and 3) encourage students to apply data analysis tools to practical, professional work.