MARK3300-L1 Managing and Selling Of Brands (Fall 2024)
Course Details
Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 2 (08/24/2024 - 10/18/2024)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: No Seats 0 Waiting
Credits: 3
Course Description
Brand managers are at the heart of successful organizations. They are by nature entrepreneurs and "run" a small business and, and generally have profit and loss responsibility. The goal of this course is to prepare students to build brands and create an enduring advantage for their brands in the marketplace. The functions of product management and category management will also be covered, as conceptually they share many of the functions of a brand manager.
Prerequisite: MARK2000 3 Credits.
Prerequisite: MARK2000 3 Credits.
Course Materials
Visit the Bookstore. Click for required materials for this course.About the Instructor(s)
James R. Shock, D.B.A.
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile
Associate Professor of Marketing
Marketing
shock@rmu.edu
412-397-5487 phone
412-397-2172 fax
Massey Hall 222
Profile