Information Technology and Online Social Behavior Online technologies have fundamentally changed the way humans communicate, socialize, and work today. This course explores concepts of computer-mediated communication and analyzes the role of social media and other online communities in society. Historical discourses of digital technology and the evolution and structure of social media and online communities will be discussed. Topics addressed include digital sense of self, credibility and trust in online social systems, digital reputation management, ethical online behavior, ethics in social media management, co-creation of digital media content, data privacy issues, and the attention economy. Students will use information systems theories such as social capital theory, social identity theory, social comparison theory, and uses and gratifications theory to analyze online social collaboration and behavior issues. Students will utilize communication theories in relationship and crisis management to explore ways in which reputation management, grounded on the foundational concepts of audience, ethical communication, and decoding and encoding of information, can be used to evaluate problems observed in digital media. 3 Credits