MARK4060-A Sustainable Marketing (Spring 2017)
For additional course information, First Class requirements, syllabus, etc., check the About The Instructor(s) section for a link to a Faculty Website.
Course Details
Session, Dates: 1 (01/09/2017 - 04/29/2017)
Days: T R
Time: 02:00 - 03:15 pm
Location: Moon Campus
Room: Hale Center 203
Seats Available: 21 Seats
Credits: 3
Course Description
This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisite: MARK2000 (MARK3100)
Prerequisite: MARK2000 (MARK3100)
Course Materials
About the Instructor(s)
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