SPMG3430-A Business Of Wwe (Spring 2024)
Course Details
Session, Dates: 1 (01/16/2024 - 05/03/2024)
Days: W
Time: 02:00 - 04:50 pm
Location: Moon Campus
Room: Hale Center 204
Seats Available: 5 Seats
Credits: 3
Course Description
This course examines the cutting - edge business and artistic presentation practices of the global leader in live entertainment , World Wrestling Entertainment ( NYSE : WWE ) . It includes a review of the history of the professional wrestling business , its talent development , theatrical influences / production practices , event / facility management operations as well as WWE's innovative branding , marketing and mass media strategies . Students will apply the fundamentals of marketing , management and communication to provide a critical analysis of WWE's business practices . Students will also engage in critical discussion of current storylines , trends and issues within the WWE.
Prerequisites : 45 credits and SPMG 1010 Intro to Sport Management or MGMT 2000 Management Theory and Practice or MARK 2000 Principles of Marketing or by Permission of the Department Head 3 Credits
Prerequisites : 45 credits and SPMG 1010 Intro to Sport Management or MGMT 2000 Management Theory and Practice or MARK 2000 Principles of Marketing or by Permission of the Department Head 3 Credits
Course Materials
About the Instructor(s)
John J. Locke, Ph.D.
locke@rmu.edu
412-397-5408 phone
Nicholson Center 270
Profile
Chief Experience Officer
Student Experience
Part-Time Faculty
Communication and Organizational Leadership
locke@rmu.edu
412-397-5408 phone
Nicholson Center 270
Profile