MARK2000-E Marketing Interconnected World (Fall 2024)
Course Details
Session, Dates: 1 (08/26/2024 - 12/13/2024)
Days: M
Time: 06:00 - 08:50 pm
Location: Moon Campus
Room: Hale Center 209
Seats Available: No Seats 0 Waiting
Credits: 3
Course Description
This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Pre-requisite: None. 3 credits
Course Materials
About the Instructor(s)
Gabriel Moreno, Ph.D.
moreno@rmu.edu
412-397-6371 phone
Massey Hall 212
Profile
Assistant Professor, Marketing and Sales
Marketing
Interim Call Center Coordinator and Sales Coach
Marketing
moreno@rmu.edu
412-397-6371 phone
Massey Hall 212
Profile