MBAD6020-L1 Customer Value/Digital World (Fall 2023)

Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 2 (08/26/2023 - 10/20/2023)
Days: ONLINE
Time: -
Location: Internet/Online
Room:
Seats Available: No Seats 0 Waiting
Credits: 3

Course Description

This course explores how firms develop strategies to create customer value at all customer touchpoints, resulting in effective customer relationship management. Discussions regarding how organizations strategically select, manage, and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented. 3 Credits

Course Materials

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About the Instructor(s)

Daria C. Crawley, Ph.D.
Dean, College of Business and STEM
College of Business and STEM

Professor of Management
Management

crawleyd@rmu.edu
412-397-6379
Massey Hall 101
Profile

Jill A. Kurp (Maher), Ph.D.
Chief Academic Outreach and Impact Officer
Collaborative Learning Institute

University Professor of Marketing
Marketing

Director, Center for Sales Excellence
Marketing

kurp@rmu.edu
412-397-6365
Nicholson Center 260
Profile