Undergraduate Degrees, Majors and Concentrations

SPMG3402 - Sport Marketing

Fall 2020

This course provides the student with an in-depth view of the marketing practices, procedures, and operations of professional, college, and recreational sport organizations and enterprises. The course is designed to familiarize students with the challenges of marketing sport organizations and assist them in refining marketing skills as they relate to the sport industry. Emphasis is placed on the manipulation of each element of the marketing mix as it applies to various sport settings with special focus on the promotional mix, market research, sponsorship, and fund-raising. 3 credits
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with SPMG3402
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Hale Center 209
Time: 02:00-03:15 pm
Instructor: Apostolopoulou
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Virtual Rotation: (details)
   
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010

Credits: 3
Days: T R
Location: Moon
Room: Hale Center 207
Time: 11:00-12:15 pm
Instructor: Clark
Session: 1 (01/14 - 04/30/21)
Term: Spring 2021
Virtual Rotation: (details)
   
Prerequisites: MARK3100, 45 credits, and SPMG1011 or COMM3050 or SOCI1010