Undergraduate Degrees, Majors and Concentrations

COMM2015 - Fundamentals Of Advertising

Summer 2019

This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence.
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM2015
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Wheatley Center 112
Time: 03:30-04:45 pm
Instructor: Wertley
Session: 1 (08/26 - 12/13/19)
Term: Fall 2019

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Wertley
Session: 1 (08/26 - 12/13/19)
Term: Fall 2019
Course is taught Fully Online.

Credits: 3
Days: T R
Location: Moon
Room: Hale Center 104
Time: 11:00-12:15 pm
Instructor: Yang
Session: 1 (01/13 - 05/01/20)
Term: Spring 2020