Undergraduate Degrees, Majors and Concentrations

MARK4060 - Sustainable Marketing

Summer 2021

This course involves rethinking traditional marketing practices and increasing the focus on the impact and responsibility in using natural resources. The marketing strategy using sustainable principles and technology to enhance the product life cycle, packaging improvements, assessing competition, and economic factors will be addressed. This course is designed to develop and enhance students' writing and verbal skills by requiring them to write, present, and defend a research paper in a topical issue in sustainable marketing.
Prerequisite: MARK2000 (MARK3100)
3 Credits

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