Undergraduate Degrees, Majors and Concentrations

MARK3800 - The Psychology Of Sales

Summer 2021

This course introduces the principles of professional selling. The relationship of personal selling to the promotional and marketing mix is studied. The selling process from product knowledge through behavioral skills such as: establishing customer rapport, needs analysis, desire building, objection recognition and response, closing, and follow-up techniques are practiced via role-playing and script writing. Sales personality analysis and professional selling strategies are used throughout to enhance and achieve to sell effectively.
Prerequisites: CSCM1030 (COSK2220) or CSHR1030 (COSK2225), PSYC1010 or PSYC1015 and SOCI1010 or SOCI1020 or SOCI1025
3 Credits

Important: Registration Information

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3800
Page 1 of 1
Credits: 3
Days: W
Location: Moon
Room: Hale Center 209
Time: 06:00-08:50 pm
Instructor: Moreno
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: CSCM1030 (COSK2220) or CSHR1030 (COSK2225), PSYC1010 or PSYC1015 and SOCI1010 or SOCI1020 or SOCI1025 3 Credits

Credits: 3
Days: T R
Location: Moon
Room: Yorktown Hall WST
Time: 12:30-01:45 pm
Instructor: Moreno
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Prerequisites: CSCM1030 (COSK2220) or CSHR1030 (COSK2225), PSYC1010 or PSYC1015 and SOCI1010 or SOCI1020 or SOCI1025 3 Credits