Undergraduate Degrees, Majors and Concentrations

MARK3150 - Prin Of Channel Mgmt Logistics
Summer 2019

The objective of this course is to introduce the student to the basic analytical tools needed to coordinate business operations across the supply chain. The course involves hands-on coverage of supply chain management with emphasis on supplier partnering and development, customer relations management, strategic sourcing and pricing, e-business, measuring supply chain performance, mass customization, planning supply and demand, and coordinating supply chain operations.
Prerequisites: MARK2000
3 Credits

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