PRAD4800 - Integrated Media Campaigns

Integrated Media Campaigns is the capstone course for the Public Relations & Advertising major. This is the culmination of what students have learned in their theory, research, writing, and creative courses. The primary objective of the class is for students to showcase their knowledge and skills on how public relations and advertising messages work in sync to maximize the desired goals. Students will evaluate public relations and advertising case studies as well as execute a full integrated media campaign for a brand.
Prerequisites: COMM2000 or COMM2015
3 Credits