PRAD3050 - Advertising Strategies

How do you persuade people to spend money on one product or service as opposed to another? By developing effective advertising strategies, and then executing those strategies by crafting creative ads. This course is designed to give students skills to enable them to more effectively participate in the process of developing and managing advertising and integrated brand communications. We will focus on understanding the product or service, researching the competition, identifying the target audiences, understanding consumer motivators, identifying advertising mediums, and developing the right message to create thoughtful and effective advertising strategies.
3 Credits