Course Catalog

MBAD6530 - Chanl Mgmt/Logistics Interface

Fall 2023

This course takes a foundational approach and examines channel management from a marketing perspective. The idea of primary and specialized channel members is discussed and used to illustrate channel flows. These channel flows include product, financial, and services. The multifaceted view of logistics management and the specific roles of specialized channel members are then incorporated into an integrated view of the symbiotic nature of marketing and logistics. 3 Credits
3 Credits

Important: Registration Information

Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit:
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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MBAD6530
Page 1 of 1
Credits: 3
Location: Internet/ Online
Time: -
Instructor: Smith
Session: 2 (01/13/2024 - 03/08/2024)
Term: Spring 2024
Course is taught Fully Online.