Course Catalog

MBAD6020 - Customer Value/Digital World

Fall 2023

This course explores how firms develop strategies to create customer value at all customer touchpoints, resulting in effective customer relationship management. Discussions regarding how organizations strategically select, manage, and deploy digital business models for prospering in the global economy are included. Innovative solutions for new and existing business initiatives to leverage enterprise, consumer, and social technologies are examined. Use of systems and business process thinking to create and analyze strategies for technology-enabled organizational and industry transformation will be presented. 3 Credits
3 Credits

Important: Registration Information

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MBAD6020
Page 1 of 1
Credits: 3
Days: ONLINE
Location: Internet/ Online
Room: Scaife Hall 106
Time: -
Instructor: Crawley, Gibson
Session: 4 (03/09/2024 - 05/03/2024)
Term: Spring 2024
Course is taught Fully Online.

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Crawley, Gibson
Session: 2 (01/13/2024 - 03/08/2024)
Term: Spring 2024
Course is taught Fully Online.

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Moreno, Wei
Session: 4 (06/29/2024 - 08/23/2024)
Term: Summer 2024
Course is taught Fully Online.

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Crawley, Kurp
Session: 2 (05/07/2024 - 06/28/2024)
Term: Summer 2024
Course is taught Fully Online.