Course Catalog

MARK2000 - Marketing Interconnected World

Fall 2023

This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. Pre-requisite: None. 3 credits
3 Credits

Important: Registration Information

Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit:
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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK2000
Page 1 of 1
Credits: 3
Days: M W F
Location: Moon
Room: Business School 119
Time: 11:00-11:50 am
Instructor: Jones
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: APPT
Location: Moon
Room:
Time: -
Instructor: ** Staff **
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: M W F
Location: Moon
Room: Business School 119
Time: 10:00-10:50 am
Instructor: Jones
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: M
Location: Moon
Room: Hale Center 203
Time: 06:00-08:50 pm
Instructor: Kiggins
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: APPT
Location: Moon
Room:
Time: -
Instructor: ** Staff **
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room: Hale Center 310
Time: -
Instructor: Smith
Session: 2 (05/07/2024 - 06/28/2024)
Term: Summer 2024
Course is taught Fully Online.