COMM4030 - Public Relations Prac Glob Soc

Globalization has propelled mainstream organizations to rethink business plans and conduct strategic planning from a new perspective. As a result, the practice of public relations requires a new dimension: understanding the culture, media, economy and political structure of the country in which the organization operates or seeks to operate. Students enrolled in "Public Relations Practices in a Global Society" can earn credit by taking the course at RMU or through participation in an international experience and preparing a research document reflective of an international PR issue.
Prerequisite: COMM2000 3 Credits
3 Credits