Course Catalog

COMM2015 - Fundamentals Of Advertising

Fall 2023

This course is designed to give students historical and theoretical overview of the advertising field using lecture, discussion, and environmental scanning of existing campaigns. It introduces students to the practice of advertising industry and provides a foundation for understanding what advertising is and how it developed to its current state, what it tries to accomplish, how it works, and how it can affect society. This course provides the basis for further courses students take in the advertising sequence. 3 Credits
3 Credits

Important: Registration Information

Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit:
Introducing Banner Self-Service
Preparing to register
Login to Banner Self-Service


 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM2015
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Wheatley Center 113
Time: 12:30-01:45 pm
Instructor: Yang
Session: 1 (01/16/2024 - 05/03/2024)
Term: Spring 2024