Course Catalog

MARK2000 - Marketing Interconnected World

Fall 2022

This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities. Pre-requisite: None. 3 credits
3 Credits

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK2000
Page 1 of 1
Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Smith
Session: 2 (05/07/2024 - 06/28/2024)
Term: Summer 2024
Course is taught Fully Online.

Credits: 3
Days: M W F
Location: Moon
Room: Business School 119
Time: 10:00-10:50 am
Instructor: Jones
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024

Credits: 3
Days: T R
Location: Moon
Room: Hale Center 307
Time: 09:30-10:45 am
Instructor: Chu
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024

Credits: 3
Days: M W F
Location: Moon
Room: Business School 119
Time: 09:00-09:50 am
Instructor: Jones
Session: 1 (08/26/2024 - 12/13/2024)
Term: Fall 2024