Course Catalog

MARK4265 - Crm & Marketing Analytics

Spring 2020

This course emphasizes quantitative and qualitative Customer Relationship Management (CRM) business techniques as they are applied to the managerial decision-making process. All techniques are grounded in practical applications with emphasis on computer solutions. Topics specific to CRM include an introduction to the discipline as an integrated, multi-function, process starting with sales and marketing initiating new customer relationships through the process of converting prospects into customers. In addition, emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via IT-related support services, profiling, and data management systems.
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025
3 Credits

Important: Registration Information

Fall 2021 Course Registration will occur in the new Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit:
Introducing Banner Self-Service
Preparing to register
Login to Banner Self-Service


Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK4265
Page 1 of 1

MARK4265-B Crm & Marketing Analytics

Undergraduate

 5 Seats
Credits: 3
Days: M W F
Location: Moon
Room: Upmc Events Center HL5
Time: 11:00-11:50 am
Instructor: Tu
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Details
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits

MARK4265-A Crm & Marketing Analytics

Undergraduate

 13 Seats
Credits: 3
Days: T R
Location: Moon
Room: Yorktown Hall WST
Time: 03:30-04:45 pm
Instructor: Chu
Session: 1 (08/30 - 12/17/21)
Term: Fall 2021
Details
Prerequisites: MARK2000, STAT2110 or MGMT2100 and INFS1020 or INFS1025 3 Credits