Course Catalog

MARK3900 - Consumer Behavior

Spring 2020

This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
3 Credits

Important: Registration Information

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 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
Page 1 of 1
Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Smith
Session: 2 (05/13/2025 - 07/02/2025)
Term: Summer 2025
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course is taught Fully Online.

Credits: 3
Days: T R
Location: Moon
Room: Business School 205
Time: 11:00-12:15 pm
Instructor: Chu
Session: 1 (08/25/2025 - 12/12/2025)
Term: Fall 2025
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010

Credits: 3
Days: ONLINE
Location: Internet/ Online
Room:
Time: -
Instructor: Apostolopoulou
Session: 4 (10/18/2025 - 12/12/2025)
Term: Fall 2025
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course is taught Fully Online.