Course Catalog
MARK3900 - Consumer Behavior
Spring 2020
This course provides the student with a knowledge of the promotional social, cultural and mental processes which influence consumer purchase decisions. Subjects to be dealt with include current market segmentation techniques; personality factors; reference groups; cultural and cross cultural implications; social class membership; children, family, and mature individual buying behavior; perception; learning and attitude formation.
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
3 Credits
Prerequisites: MARK2000, MARK3700, PSYC1010 (PSYC1015) and SOCI1010 (SOCI1025)
3 Credits
Important: Registration Information
Course Registration will occur in the Banner system. For information on how to register and planning tools to ensure that you're Ready to Register please visit: ![]() ![]() ![]() |
M Monday
T Tuesday
W Wednesday
R Thursday
F Friday
S Saturday
U Sunday
Schedule Book for All Active and Available Future Terms, Course starting with MARK3900
Page 1 of 1
Credits:
3
Days: ONLINE
Location: Internet/ Online
Room:
Days: ONLINE
Location: Internet/ Online
Room:
Time:
-
Instructor: Smith
Session: 2 (05/13/2025 - 07/02/2025)
Term: Summer 2025
Instructor: Smith
Session: 2 (05/13/2025 - 07/02/2025)
Term: Summer 2025
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course is taught Fully Online.
Credits:
3
Days: T R
Location: Moon
Room: Business School 205
Days: T R
Location: Moon
Room: Business School 205
Time:
11:00-12:15 pm
Instructor: Chu
Session: 1 (08/25/2025 - 12/12/2025)
Term: Fall 2025
Instructor: Chu
Session: 1 (08/25/2025 - 12/12/2025)
Term: Fall 2025
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Credits:
3
Days: ONLINE
Location: Internet/ Online
Room:
Days: ONLINE
Location: Internet/ Online
Room:
Time:
-
Instructor: Apostolopoulou
Session: 4 (10/18/2025 - 12/12/2025)
Term: Fall 2025
Instructor: Apostolopoulou
Session: 4 (10/18/2025 - 12/12/2025)
Term: Fall 2025
Prerequisites: MARK3100, MARK3700, PSYC1010 and SOCI1010
Course is taught Fully Online.