Course Catalog

COMM4800 - Media Management

Spring 2020

This course, a capstone course in the communication sequence, requires students to confront issues in broadcast, corporate, and non-profit environments from the viewpoint of the media manager-producer. Topics include facility planning; the impact of developing technologies and trends; project administration; and such issues as producer roles, audience analysis, proposal writing, budgets, funding, research, talent selection, scheduling, ethics, liability, copyright, and regulatory bodies (the FCC and BMI/ASCAP). Media distribution and marketing are examined, including transmission modes, duplication, market share, rating point systems, evaluations. Academic Media Center projects are used as case analyses and hands-on experiences for the class.
Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)
3 Credits

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COMM4800-A Media Management

Undergraduate

3 Seats

Credits: 3
Days: W
Location: Moon
Room: Hale Center 209

Time: 06:00-08:50 pm
Instructor: Jabro
Session: 1 (01/19 - 04/30/21)
Term: Spring 2021

Details

Prerequisite: 90 credits, including 30 in the major and CSCM1030 (COSK2220) or CSHR1030 (COSK2225)

This course satisfies part of the Communication Skills graduation requirement.