Course Catalog
COMM4015 - Transmed Storytell Strat Comm
Spring 2020
New media has changed the rules of message development and
dissemination. Messages are not only constructed in an executive board
room, they are also shaped from the ground up in someone's living
room. This course explores how participatory culture, transmedia
branding, spreadable media, and crowdsourcing have altered the
landscape of strategic communication.
Prerequisite: 60 credits or permission of the instructor
3 Credits
Prerequisite: 60 credits or permission of the instructor
3 Credits
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