Undergraduate Degrees, Majors and Concentrations

COMM4015 - Transmed Storytell Strat Comm

Fall 2019

New media has changed the rules of message development and dissemination. Messages are not only constructed in an executive board room, they are also shaped from the ground up in someone's living room. This course explores how participatory culture, transmedia branding, spreadable media, and crowdsourcing have altered the landscape of strategic communication.
Prerequisite: 60 credits or permission of the instructor
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with COMM4015
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Wheatley Center 112
Time: 02:00-03:15 pm
Instructor: Wertley
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisite: 60 credits or permission of the instructor