Undergraduate Degrees, Majors and Concentrations

COMM4015 - Transmed Storytell Strat Comm
Fall 2019

New media has changed the rules of message development and dissemination. Messages are not only constructed in an executive board room, they are also shaped from the ground up in someone's living room. This course explores how participatory culture, transmedia branding, spreadable media, and crowdsourcing have altered the landscape of strategic communication.
Prerequisite: 60 credits or permission of the instructor
3 Credits

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