Undergraduate Degrees, Majors and Concentrations

MGMT4225 - Business Model Innovation Lab
Summer 2019

This course provides students with the platform to develop their own startup or entrepreneurial undertaking within an existing organization. Building a new venture refers to 'a risky or daring journey or undertaking, that requires the creativity, courage, and preparedness of the entrepreneur. Hence, the entrepreneurial process requires the individual to make critical decisions around value offering, deployment, and organizational structure, often amidst high levels of uncertainty and limited information. As decisions are rarely path dependent or preA-scripted, founders of entrepreneurial initiatives need a supportive and amorphous environment that enables on-going risk-taking, experimentation, and discovery of new insights and knowledge within real-time market and industry scenarios. As a lab, participants of this course will have a weekly meetup to exchange knowledge and experiences continuously towards building mutual trust and growth in this emerging community of university-incubated venture creation. In such an environment, students will continually learn from progress and failure towards refining their valueA-creating products and business models, while drawing insight and encouragement consistently from committed faculty, mentors, and industry experts. Students will conduct a significant amount of work beyond the walls of the classroom so as to be immersed within conditions and networks that offer relevant informational and social resources, while being guided by an academically rigorous arch of cutting edge insights and scholarly revelations regarding the venture creation process.
Prerequisites: MGMT2200 (formally MGMT3650
3 Credits

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