Undergraduate Degrees, Majors and Concentrations

MARK3700 - Marketing Research

Summer 2019

This course emphasizes the scientific methods and techniques essential to marketing decision making. Research design, primary and secondary source data, designing questionnaires, sampling procedures, methodologies, test marketing design, using statistics for analysis, report writing, and motivation research are stressed.
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100
3 Credits

Click "Details" for a course description, instructor information, and a link to the instructor's website, where you can find a syllabus, first class information, and more...Registration Help

 M  Monday
 T  Tuesday
 W  Wednesday
 R  Thursday
 F  Friday
 S  Saturday
 U  Sunday

Schedule Book for All Active and Available Future Terms, Course starting with MARK3700
Page 1 of 1
Credits: 3
Days: T R
Location: Moon
Room: Business School 205
Time: 11:00-12:15 pm
Instructor: Chu
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100

Credits: 3
Days: T R
Location: Moon
Room: Business School 118
Time: 09:30-10:45 am
Instructor: Chu
Session: 1 (08/31 - 12/18/20)
Term: Fall 2020
Prerequisites: MARK2000 (MARK3100), and STAT2110 or MGMT2100