Undergraduate Degrees, Majors and Concentrations

ENTR3650 - Franchising Management

Summer 2019

his course deals with the important aspects of starting and managing a franchise business. Specific attention is placed on the characteristics of the franchisor and franchisee; evaluation of franchise opportunities; legal concerns of franchising; the development of appropriate strategies and the successful planning, implementation and launching of new franchise businesses.
Prerequisites: ENTR3500 or MGMT3500 and 60 credits
3 Credits

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