Program Overview

The sport and recreation industry is an exciting and fun industry in which to work. It requires a large commitment of time and energy.

The sport management department at RMU prepares graduates for successful careers throughout the sport and recreation industry, including associations and leagues, athletic and fitness clubs, facilities management, intercollegiate and high school athletics, parks and recreation, professional sports (major and minor league), resorts, special event management, sport communications, sport marketing, sport travel and tourism and sporting goods (wholesale and retail).

Program Objectives

The B.S.B.A. with a concentration in sport management enables students to:

  • Understand the depth, breadth and unique character of the sport and recreation industry;
  • Comprehend the priority of networking abilities for employment and career advancement in the industry;
  • Recognize the importance of characteristics such as initiative, industriousness and persistence;
  • Integrate skills in the industry to design, implement and evaluate business strategies;
  • Communicate effectively and professionally; and
  • Employ leadership and interpersonal skills to effectively manage.


The 120-credit hour curriculum has five components:

  1. Robert Morris University Core - 42 credits
    These are the traditional liberal arts requirements of the University. Studies in humanities, communications skills, and social, behavioral, natural and quantitative sciences are included.
  2. Business Foundations Courses - 30 credits
    These are required of all students earning a B.S.B.A. degree and include courses in accounting, finance, marketing, management and other business administration areas.
  3. Concentration (Sport Management) - 21 credits
    This is the major field of study and includes courses in sport management, sport marketing, coaching, sport media, facility management, event management, sport law and the economics of sport.
  4. Business Electives - 12 credits
    Students may select any four courses within the School of Business offerings to broaden their skills in some business area(s) of interest.
  5. Non-Business Electives - 15 credits
    Students may select five courses offered outside the School of Business to broaden their skills in some area(s) of interest.


Tuition information can be found at Tuition Fees & Schedules.

Admission Criteria

The following are required for admission:

  • Robert Morris University application for admission - Apply Now! 
  • Official transcripts from high school and any post-secondary instituitions attended

Opportunities for Students

The sport and recreation industry is a very competitive one. Students must have a good educational background and solid work experience to obtain an entry-level position. To have the best chance of entering the sport industry, students should be prepared to relocate.

Employers in the sport, entertainment and recreation industries place a priority on hiring entry-level employees who are creative, enthusiastic, willing to work hard, have strong customer service skills along with being problem-solvers. The best way for students to demonstrate such skills is through practical work experience obtained through volunteer work, internships or part-time jobs.

RMU sport management students can gain practical experience by working with:

  • The University's 23-sport, NCAA Division I athletic program;
  • The University's intramural and club sports programs;
  • The RMU Island Sports Center complex;
  • Special events held on campus, such as a regional sports memorabilia show; and the Susan Hofacre 5K Walk/Run
  • Community events, including the Great Race, the 84 Lumber PGA Classic, the Western Pennsylvania Special Olympics, the Extra Mile Foundation Golf Event, the Dick's Sporting Goods Pittsburgh Marathon and high school playoff events.
  • Conferences such as the RMU Student Sport Management Conference and the Mount Union Student Sport Sales Conference

Internship Opportunities

Internships are an important element of the sport management concentration. Each term, students are involved in doing internships with sport organizations for credit. These internships provide students with an opportunity to apply knowledge gained in the classroom, to demonstrate skills, and to make contacts.

Study Abroad

Sport management students at RMU have studied abroad in Australia, France, Greece, Ireland, Italy and Monaco.


RMU's sport management faculty members bring practical backgrounds to the classroom. Full-time faculty members have held positions in professional baseball, intercollegiate athletics, tennis club management and special events.  Part time faculty bring in industry contacts and current issues and topics.

Faculty members make presentations at professional meetings, including the North American Society for Sport Management, Resort and Commercial Recreation Association, Sport Marketing Association and Sport Marketing Interest Group of the American Marketing Association. They also attend conferences dealing with such issues as building new stadiums and arenas, resort trends into the next century and issues in intercollegiate athletics.

Faculty members have been involved with research projects such as the economic impact of an LPGA Golf Tournament, the examination of fans attending major league baseball games and the marketing of new stadiums in Pittsburgh. Students are frequently asked to participate in such projects.

Full-time faculty members are frequently cited by local and national media as experts in the sport industry.

Bachelor-Level Internship Employers

Altoona Curve; Baltimore Ravens; Clear Channel Sports; Dick's Sporting Goods; Family Circle Cup; Hilton Grand Vacations Resort; Koeberle & Associates; Nemacolin Woodlands Resort & Spa; New Jersey Devils; North Hills High School; Pittsburgh Penguins; Pittsburgh Pirates; Pittsburgh Steelers; Robert Morris University; Sewickley Heights Golf Club; SMG-Consol Energy Center; Spectacor Management Group; University of Pittsburgh; U.S. Olympic Training Center at Colorado Springs; U.S. Open; Tulsa Shock (WMBA); Columbus Blue Jackets; Washington Wild Things.

Bachelor-Level Hiring Organizations

Altoona Curve; Baltimore Ravens; Carolina Hurricanes; Cleveland Cavaliers; Cleveland Indians; Dick's Sporting Goods; KDKATV; Marshall University; Consol Energy Center; Memphis River Kings; Nemacolin Woodlands Resort; New Jersey Devils; New Orleans Hornets; NBA; NFL Japan; NHL; Ohio State University; Oklahoma State University; Orlando Magic; Philadelphia Flyers; Philadelphia Phillies; Pittsburgh Penguins; Pittsburgh Pirates; Pittsburgh Steelers; Special Olympics; Ticketmaster; Washington Capitals; Wilson Sporting Goods; YMCA; Myrtle Beach Pelicans; New Orleans Hornets; Minnesota Timberwolves; University of Pittsburgh Department of Athletics; Dick's Sporting Goods Pittsburgh Marathon; Atlanta Hawks/Phillips Arena; Madison Square Garden Box Office.