HSAM4800-L1 Marketing For Hlthcr Organizat (Spring 2022)

Course Details

Section will be taught totally online with no scheduled class meetings. Students must arrange for daily access to a computer and the Internet prior to the start of classes. Robert Morris labs are to be used only as a backup in special situations and may not be relied upon for extended periods of time. In addition to the Internet link, online classes have a large emphasis on email. All messages from the instructor and other information regarding online classes, including user ids, passwords, and login instructions will be sent to your Robert Morris University email account. Visit http://rmu.blackboard.com/ for more information.
Session, Dates: 4 (03/05/2022 - 04/29/2022)
Time: -
Location: Internet/Online
Seats Available: 5 Seats
Credits: 3

Course Description

In this course students examine the essentials of how health care organizations market their existing services or create new services to meet the needs of the consumer. The course will cover the fundamentals of marketing and its use and relevance in healthcare services. Consumer driven healthcare is the order of the day and strategic marketing plays a key role in not only identifying the needs of the customer but also creating a framework for the organization to continuously evolve internally. Students will examines how consumers make health services purchasing decisions, market identification and mechanisms that positively influence employers, consumers, physicians, and others in the system. The course will provide knowledge about how organizations demonstrate value to those in need of health care, particularly in the emerging era of patient-centered, value driven health care.

Prerequisite: HSAM2300 & HSAM2350 3 Credits

About the Instructor(s)

Patrick M. Boyle, M.A.
Part-Time Faculty
Health Services Administration Program

Scaife Hall 009