MARK2000-AC Marketing Interconnected World (Fall 2021)
Course Details
Session, Dates: 4 (10/23/2021 - 12/17/2021)
Days: APPT
Time: -
Location: Moon Campus
Room:
Seats Available: APPT
Credits: 3
Course Description
This course is an introductory study of the marketing discipline as applied to an ever changing global commerce landscape. The marketing environment, both domestic and international, are examined along with the variables that act upon them. The primary focus is on the marketing mix, promotional mix, and the characteristics and relevant strategies that are relevant to each stage of the product-life cycle. Current issues and concepts such as international marketing, market-place diversity, added-value, customer service, and the role of total quality management are an integral part of course content and interactive learning activities.
Pre-requisite: None. 3 credits
Course Materials
About the Instructor(s)
Daniell C. Matthews, Ed.D
matthews@rmu.edu
412-397-6232 phone
412-397-2528 fax
Nicholson Center 455
Profile
University Registrar
Registrar's Office
Part-Time Faculty
Communication and Organizational Leadership
matthews@rmu.edu
412-397-6232 phone
412-397-2528 fax
Nicholson Center 455
Profile